work smarter, not harder


Ben Van Male, BBA, ACE-cPT
Ben brings over 10 years of progressive experience in training, coaching and business. He has developed a deep understanding about working with a diverse group of people, while spending a majority of his career in Coaching, Human Resources and Customer Service. He is a certified P
ersonal Trainer through the American Council on Exercise and holds a Bachelors degree from the University of Wisconsin-Milwaukee in Business.

Recently, Ben has become an ACE VIVOBAREFOOT Master Trainer and has added even more drills and knowledge to his toolbox of running expertise. He has also received his Newton Natural Running Coach certification and wants to help clients run naturally and injury free. He also holds USA Track & Field certifications in Distance, Jumps, and Sprinting that help to complement his ACE Personal Training accreditation. Like in his personal life, he thrives on diversity and appreciates the challenges of a varied client base.

Ben didn’t plan to be a Personal Trainer or Running Coach. He did know since a teenager and as a competitive athlete that he wanted to be a Coach. Ben’s philosophies and abundant skills have been learned through one-on-one relationships with coaches, colleagues, athletes and Personal Training clients. Through all of his experiences and skills, Ben has discovered that being a Coach and Personal Trainer is his destiny.

Ben loves to share his passion by encouraging others to reach higher limits and find happiness in everyday life. He believes that through fitness, people can find fulfillment in their lives, increase their energy and reach their goals. He enjoys the variety of working with a diverse group of clients. He challenges them to find their own path to success and that everyone deserves to be unique.

Ben is an avid runner, cyclist and triathlete competing in a variety of competitive events since he was a youngster and holds personal records of 4:29 for the mile, 16:00 for the 5K and 2:48 for the marathon. Most recently he has entered into the worlds of both the triathlon and snowshoe running and enjoys the new challenges in training for these diverse events. He personally enjoys anything active and outdoors, especially yoga, kayaking, snowboarding, fishing and travel.

Dave Effertz
Dave brings over 12 years of experience from the business world and over 10 years of experience in the coaching arena. He has spent the majority of his time in the corporate realm developing, mentoring and training colleagues to succeed.

Dave is passionate about working one-on-one with clients, listening to their stories and then assisting them in developing their fitness plans. He is an innovative problem solver who always sees the proverbial “glass” as half full. Dave’s positive energy is abundant and he uses this to engage clients and help them believe in themselves.

He has been involved in athletic coaching for over 10 years and is an avid cyclist, runner and weight lifter. His background in high intensity workouts, speed/agility training and plyometrics allow him to easily work with clients who are looking for getting off the couch or for that new personal best.

Dave looks forward to working and coaching you over the hurdles in life. He believes that everyone can see success with the right first step and Your Edge to Success will take you there.

Treat every situation and individual as unique, listen and work together to lead towards success in work/life/fitness balance.

Your Edge to Success, LLC was established in 2010 in Wisconsin. Your Edge to Success was formed to fill a need to help others establish, strive, and reach their goals towards success in their work, life and fitness.